Bills › 91st General Assembly
Prohibiting the use of an automated decision-making system to alter the price of a product or service for a specific individual based on surveillance data, and providing civil penalties
Sponsored by Rep. Larry McBurney (D)
Progress
- IntroducedFebruary 16, 2026
- Subcommittee—
- Committee—
- Passed House—
- Passed Senate—
- Signed—
Died at end of session The General Assembly adjourned on May 3, 2026. Bills that didn’t pass both chambers died. What’s a funnel?
What’s in it
This bill prohibits the use of an automated decision-making system to alter the price of a product or service for a specific individual based on surveillance data.16 (consumer fraud) and Code chapter 714H (consumer fraud —— private action), which can result in remedies including but not limited to an injunction, restoration of a person’s money or property, disgorgement of moneys or property, a civil penalty of up to $40,000 per violation, and liability pursuant to a private cause of action. The bill lists several instances when a person may use an automated decision-making system to alter the price of a product or service for a specific individual.
Read the full explanation
The bill defines “automated decision-making system” as a system that uses artificial intelligence or algorithms to make decisions or predictions with little or no human intervention. The bill defines “surveillance data” as data obtained through observation, inference, or surveillance of an individual that is related to the characteristics, behaviors, salaries, or biometrics of the individual or a group to which the individual belongs.
From the explanation printed with the bill as introduced, written by the Legislative Services Agency. Amendments adopted later aren’t reflected. Full bill text
History
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